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You want traffic to your website. Blogging generates traffic to your site. Everyone understands the first part, but surprisingly few companies apprehend the second part.
It is tempting to give in to the idea that the only way to generate sales is by engaging in direct sales. Manipulating inventory, nurturing your email list and calling to make potential customers only goes so far after a certain point. If you are spending all your time trying to convert clients, then soon, you will be neglecting reasons for customers to discover your business in the first place.
Blogging is a great way to create your audience and generate more traffic and sales for your business. You should not treat it as an unnecessary luxury. Even infrequent posts can help your business.
Having more blog posts drives traffic to your site because SEO improves. This allows you to tell stories that convert visitors to customers; and increases the chances of engagement, not only in social media but also in traditional media. You can increase the chances of being covered by a news site, which is generally seen as more credible opinion sources.
If you need some inspiration, this publication features examples of three small businesses running excellent blogs. Keep reading because we explain how a blog helps your business and see examples of stores that have done well investing in this.
How Blogging helps you rank on search engines
If your audience is small, you may be tempted not to create posts because you feel that no one will read them anyway. Do not give in.
Blogging, even when you do not have a website with great hits, helps in terms of SEO. This is true if you create content that people want to connect to.
Why does this help? For the following reasons.
First, blogging means more pages for your website. More pages mean more internal links pointing to your home page.
The internal links are great, but the links from other sites are much better. When your article is shared on social media and linked to on other sites, your page rankings really improve. It’s easier to generate interesting content links than on the pages of your product. And the more links you generate back to your site because of the content you create, the higher you’ll scale the search engines.
Keeping a regular blog also indicates that your site is being updated. Search engines follow these changes. Each new page is a sign that your site is active.
Blogging also offers the opportunity to rank for more key phrases as it offers a way to create content around the keywords you are targeting. Any product page you link to in your blog post will also benefit if someone links to your post. It is not just the fact that someone looking for what you write will have better chances of reaching your site. You will also be given the opportunity to create strong internal links with rich anchor text that links to your product pages.
Want to see what blogging can benefit from SEO? Marcus Sheridan of River Pools and Spas wrote such great content that he ranked first in Google for a key phrase that is central to his business. His blog strategy was so effective that he was interviewed by the New York Times as a success story. We’ll let him explain the results: “Within about 24 hours after writing this article, I was number 1 for each fiberglass group, cost-related phrase. I have reviews and since that day I have been able to track a minimum of $ 1.7 million in sales for this article. ”
Try it yourself. Enter “fiberglass pool cost” and the River Pools and Spas post comes first.
Sheridan built the River Pools and Spas blog with the simplest trick: answering the questions of his clients.
Almost every time a customer called to ask about his business, he wrote a blog post about the question and the answer.
For example, no one in your industry wanted to divulge how much a pool would cost, even roughly. Sheridan told his visitors what they could expect given the features they wanted. It was complicated, but it is exactly what people are looking for. Soon, the blog ranked # 1 for every fiberglass pool survey that is related to the cost of them.
Blogs are a marketing platform to tell your story
The best reason for the blog, of course, is that you can build a customer audience.
Tweets and Facebook update only go so far when you have something to say. Sometimes you need more than Pinterest to promote your products. And while the video may be the best way to tell a story, producing one is usually very labor intensive.
Just look at the anatomy of a blog. There is a headline, to get your readers to know what to expect. You have room to tell a story. You can include lots of cool graphics. Whatever you tweet fits into a blog post; and you can post videos there as well. It is a very good way to tell a story.
If you own a business and run a store, chances are you have an interesting story about your foundation. Maybe your store started with a parallel show that involved something bigger? Maybe you built your business after you took advantage of a community’s needs? Maybe you were inspired to build something after a trip abroad?
In addition to presenting your story, you could present your products. You are one of the world’s experts in its products. It can describe how they are made, where they are from, and their special characteristics. Bring what’s interesting about them, and your product is more likely to be sold.
So blog and get more attention to your story and your products.
Blogs make you noticed
When you are writing good content that people want to read and share, you may have a better ranking on search sites. All the links to your site, from social networking, other blogs, and anything else is a signal to Google that your site matters.
When you create blog posts, you will have more content for your tweets and information to share on Facebook. A blog post does not only provide you with more material for social networks but also encourages others to interact with your content. Someone who comments or shares your posts certainly brings new visitors to your site.
Blogging allows you to create content that demonstrates your experience beyond unproven affirmations. It also positions you like a more reliable authority over your competitors.
If you have good content, your posting can attract attention from outside your industry. These may include high profile reporters and bloggers. Getting a good impression of the media can be invaluable. Beardbrand is a company with more than $ 120,000 in monthly sales, it actually took off after coverage of the New York Times.
You never know who is reading. Except, of course, when you produce nothing for people to read. So you know that number is precisely zero.
How to create ideas for blog posts
Are not you a great writer? Can not you just find time to devote to blogging?
At this point, you should realize that the latter is simply an error. Blogging is valuable. If you have time to maintain multiple social networking platforms, then you have time to write one piece of content per week.
And do not worry about not being a great writer. Your posts may be short. Think of blogs as expanding a tweet or a description of the product. Or you just want to link interesting content that you found on the web. You can simply embed a video. None of this requires a great deal of writing.
It does not have to be something you do every day. Once a week is fine. Just make sure to regularly post on interesting topics.
Here are some suggestions for things you can blog about:
The history of your company: history, vision and growth
Its products: where it came from, how it is made and its special features
Tutorials on how to use your products
Ads for sale
Events you are running or participating in
Advice on products, not just your own
Something fun you found on the web. You can, but you do not have to relate to your products.
Do not feel limited. If you sell food, blog on your favorite recipes. If you sell funny t-shirts, call them with jokes and cartoons that you liked this week. If you sell your own art, you can discuss your favorite paintings. This is not difficult if you know your products really well.
So blog. This helps you get more customers and helps sell your products.
Consider that something you write will live for posterity. Something you wrote last year may still be accumulating hits. Although you do not have customers right now, a post can get thousands of views over its lifespan. Who would not want to generate a sale based on something they did two years ago?