FUCAPE UNIVERSITY SCHOOL /// ANIMATED VIDEO 2D EXPLAINER
FUCAPE Business School was born already mature by relying on the aid of experience from professionals of an institution that has been active in the field of scientific research for 25 years.
FUCAPE commissioned iWEBAPP to develop a brief for an internal communications animation. Using the design guide of simplistic, semi-transparent lines, the idea was to present their eco proposal in a friendly and attractive way combining characters actions – symbolizing the students – and simple iconography to create a clean, contemporary animation to support the VO.
iWEBAPP paths and clever layering were used to enable the shapes to flow and merge from one scene to the next. Strong text overlays, using bold main type and small subtle keyword text are used around the shapes to highlight the key messages.
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