4BIS /// BRANDING
Website Design & Development
4BIS is a growing titan of the MML market. Headquartered in Vila Velha, Espírito Santo, Brazil, users turn to 4BIS for a truly premium experience, not to mention a dazzling catalog of products, services, and online courses.
When 4BIS engaged iWEBAPP, the company needed to bring life to its brand, they needed a visual identity that would represent everything that they are and represent. What’s more, the website would have to showcase 4BIS products & services, distinguishing the company as one of the world’s most desirable — and competitive — marketing multi-level platforms, presenting their unique system of rewards.There are few markets tougher than Brazil’s, and not even 4BIS can coast on size and reputation. Potential clients would have their pick of a plethora of platforms – and unrelentingly high expectations. We were tasked with providing a consistently superior onsite experience, and ensuring it looked beautiful every step of the way.
What We Did
We belive that “There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” – Milton G.
Brand StrategyNamingResearchBrand IdentityUX + Visual DesignArt DirectionPhotographyMarketing & ActivationAdvertisingPackaging Design
Working closely with the client, iWEBAPP developed a fresh and contemporary brand strategy and brand identity to support the rollout of 4BIS’s all-new system, a program that included the brand’s first-ever content around customer experience. We mapped multiple customer segments to understand the 4BIS Customer and brought the new brand to life in a thoughtfully written and dynamically designed identity. Together, this strategic, visual, and verbal foundation defined 4BIS’s core consumer, provided messaging for key program benefits, optimized how the brand should interact with its members and becoming the brief for all 4BIS activation.
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